What exactly do trade mark attorneys do?

A trade mark attorney advises clients on all aspects of trade mark use, protection and enforcement. Trade mark attorneys conduct clearance searches to ascertain whether trade marks are free for use, and then file and prosecute trade mark applications, drafted to reflect clients’ commercial interests. Trade mark attorneys become involved in brand development issues and in international portfolio protection and management, as well as in a wide variety of disputed matters, from oppositions, revocation and invalidity proceedings to trade mark infringement issues.

What makes a good trade mark attorney?

• A strong academic background in law, languages or humanities.
• Good communication skills that can be adapted for clients from a variety of commercial and cultural backgrounds.
• The ability to make confident judgement calls based on information provided.
• Strong organisational skills and the ability to prioritise work effectively.
• A good eye for detail and accuracy.

What makes this an interesting career?

• The opportunity to work with clients and other attorneys from many different industries and countries.
• Continuing intellectual challenge.
• Excellent career opportunities and financial rewards.

What are the main challenges to be overcome?

• The exams are tough, and even very capable graduates sometimes fail (on one or more occasions).
• The training is rigorous and you can expect it to take some time for you to be able to operate independently.
• You have to learn to be accountable for your time and to make sure you use it very effectively.