China cracks down on Olympic trademark infringements & more… Keep up with what has been happening this week in our latest IP news round-up…
China’s intellectual property regulator said it has rejected more than 400 improper trademark registration applications, many of which are related to Bing Dwen Dwen, the mascot for the Beijing Winter Olympics, and Chinese Olympic skier Gu Ailing.
The Cupertino company just won a copyright lawsuit launched by Cub Club Investment (CCI), the developer of the iDiversicons app, which enables you to use racially diverse emojis.
The EU General Court (“GC”) has overturned EUIPO and Board of Appeal decisions, ruling that the shape of a lipstick may be registered as a 3D trade mark insofar as it represents a memorable shape that will be perceived by the relevant public as one that departs significantly from the norms and customs of the cosmetics sector.
While Gen Z taught us all on TikTok how not to be “cheugy,” or out of touch with pop culture, similarly, trademark law in 2021 ushered in new and changed regulations, provided further guidance on traditional legal concepts and gave us a peek into how brands may help shape the future in the “metaverse”—and beyond.